Monday, 31 March 2014

Completed Music Video

Possible Images For Album Pack

Initial Ideas/Images

In order to successfully show the patriotism of the band and its music I decided on a theme of 'indie Britishness'. I decided to portray a lessened image of the stereotypical 1990's 'broken Britain' by looking to films such as This Is England and Fish Tank for inspiration and ideas.

My first idea was to use a reoccurring theme of the classic red brick wall and therefore took several images of various, half decrepit brick walls to form the background of my back panel. Regrettably, due to circumstances out of my control, I unfortunately lost the memory card on which most of my initial photos were stored and therefore I cannot post the rest of the original images taken. The image below was one of options I had, but was not used for the final 4th panel.

Red brick wall

Whilst finding possible locations to film I came across this wall setting, located down one of the older side streets of Norwich city. I decided to use this image for panels 1 and 2 of my print productions due to the combination of colours and the symmetry of the doors and windows. The graffiti seen on the doors and the general run-down appearance of the wall fully portray and reflect the genre and also successfully reflect the British, brick wall theme.
Whilst in the editing process I decided to experiment with the contrast and brightness of the image but to avoid changing the colour grade or adding any drastic effects in order to appear more realistic and keep to the original 'indie' style.
Below are two variations of brightness and contrast that I considered using for my final panels. I decided on option 2, the darker of the two, as I believe it more so represented the 'grungey' side of the genre as well as portraying the idea of 'broken Britain' more comprehensively.
Option 2 was also used for the poster advertisement; by using the same image on both the poster and the digipak the audience is able to easily associate and recognise the two as being related.
As predicted by myself, the original size of the image meant that it would not fit to be spread across the templates for both panels 1 and 2. To overcome this problem I split the image into two and placed each half on opposing panels. The remaining space was then filled by a duplicated section of the wall and strategically positioned to ensure the joins were not obviously without inspection. With the wall having naturally eroded and discoloured this task proved very difficult and took a pain-staking long time to perfect. Although not flawless due to my limited knowledge of Photoshop, I believe this was done sufficiently and does not effect the overall strength of the photo.

Option 1
Option 2









Whilst gathering research on existing print productions from bands and artists in the same or a similar genre, I came across the iconic Arctic Monkeys' album, Whatever People Say I Am. The album artwork for this provided me with inspiration for the front panel (panel 1) of my own digipak; the simple image of a solitary person. During the filming process I took several photos of the actor in order to have a range of images available to chose from, selecting the below image (option 1) as most appropriate, however, when the time came to edit, I deemed this image to be less effective than first thought. To overcome this I decided to retake the photo, but, due to time constraints and problems organising an available time for both myself and the actor, I was forced to use an image of myself instead (option 2).
Although at first appearing to be a problem, this idea worked out well in that I was able to change my initial idea of conforming to the generic conventions of the genre into a challenge of the stereotype by featuring a female on the front cover instead of the usually male-dominant genre. The ambiguity of the female figure also enables the audience to interpret the message of the entire production in their own way.
Option 2 was selected and was consequently edited onto an identical brick wall to that used on panel 4.

Option 1

Option 2